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2 min read
5 hacks for a great presentation in a case study competition
We've been making presentations since our fourth-grade science projects, but we still dread them. From every viewpoint, the term...
3 min read
How Cheetos implemented the best ever marketing strategy
Do you spend your afternoons sifting through the clouds looking for patterns? Instead, spend that time looking for shapes in your...
3 min read
A Guide to value chain analysis
What is a value chain? What is a value chain analysis? How to conduct a value chain analysis? A complete guide to learn and implement!
3 min read
How to build a Go-To-Market strategy?
What is a GTM aka Go-To-Market Strategy? A go-to-market (GTM) strategy is a plan that outlines how a company might engage with customers...
4 min read
How to calculate the market size
What is "Market Size"? Market size is the number of individuals in a certain market segment who are potential buyers. We will understand...
3 min read
How to break-even
The term "break-even analysis" refers to the point at which a company's total cost and total revenue are equal. The number of units or...
3 min read
Effective ways to do secondary research
Secondary research or desk research is a research method that involves using already existing data. Existing data is summarized and...
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