2 min read5 hacks for a great presentation in a case study competitionWe've been making presentations since our fourth-grade science projects, but we still dread them. From every viewpoint, the term...
3 min readMarketing Case StudiesHow Cheetos implemented the best ever marketing strategyDo you spend your afternoons sifting through the clouds looking for patterns? Instead, spend that time looking for shapes in your...
3 min readA Guide to value chain analysisWhat is a value chain? What is a value chain analysis? How to conduct a value chain analysis? A complete guide to learn and implement!
3 min readThe Consulting Case BookHow to build a Go-To-Market strategy?What is a GTM aka Go-To-Market Strategy? A go-to-market (GTM) strategy is a plan that outlines how a company might engage with customers...
4 min readHow to calculate the market sizeWhat is "Market Size"? Market size is the number of individuals in a certain market segment who are potential buyers. We will understand...
3 min readHow to break-evenThe term "break-even analysis" refers to the point at which a company's total cost and total revenue are equal. The number of units or...
3 min readEffective ways to do secondary researchSecondary research or desk research is a research method that involves using already existing data. Existing data is summarized and...