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3 min read
Brand Trivia
7 Million Points for a Jet? Pepsi's Wild Promotion Story!
3 min read
Brand Trivia
The Sweet Secret Behind Hershey's Kisses: A Melodious Journey Through Chocolate History
2 min read
Brand Trivia
The Surprising Origin of Starbucks: From Coffee Beans to Global Phenomenon
2 min read
Brand Trivia
The Evolution of Nike: From Blue Ribbon Sports to a Global Icon
3 min read
Brand Trivia
From Medicine to Iconic Soft Drink: The Fascinating History of Coca-Cola
3 min read
Marketing Case Studies
Swap Deal of a Lifetime: Harley-Davidson Motorbikes for Alphonso Mangoes
2 min read
Marketing Case Studies
KFC's "The Return of Colonel Sanders" Campaign
3 min read
Marketing Case Studies
Netflix's "The Crown" Campaign
3 min read
Marketing Case Studies
How IKEA formed its winning strategy in America?
3 min read
Marketing Case Studies
Red Bull's "Gives You Wings" Campaign
3 min read
Marketing Case Studies
Apple's Think Different Campaign
2 min read
Marketing Case Studies
Coca-Cola's Share a Coke Campaign
2 min read
MBA A-Z
Is it necessary to have work experience before pursuing an MBA degree?
3 min read
MBA A-Z
What is the difference between an MBA and an executive MBA (EMBA)?
2 min read
MBA A-Z
What are the career opportunities available after completing an MBA degree?
3 min read
MBA A-Z
What are the benefits of pursuing an MBA degree?
3 min read
MBA A-Z
What is an MBA degree and what does it entail?
2 min read
Marketing 101
3C marketing strategy on the basis of 3 variables!
2 min read
5 hacks for a great presentation in a case study competition
3 min read
Marketing Case Studies
How Cheetos implemented the best ever marketing strategy
3 min read
A Guide to value chain analysis
3 min read
The Consulting Case Book
How to build a Go-To-Market strategy?
3 min read
MECE Analysis in a case study
4 min read
How to calculate the market size
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